![]() These days musicians want their music in video games because it’s fantastic for those musicians, both making them money and giving them a ridiculous amount of exposure. In fact, this kind of solution on Twitch seems inherently counterproductive for just about everyone. People are not going to Twitch to hear music. However, when it comes to Twitch, this kind of solution seems to make no sense at all. And, for all the problems of ContentID (and there are many), it’s the kind of solution that you can see often does make sense in a YouTube world (though it has way too many false positives). US copyright law currently does not require such a thing, though you know that the industry is pushing hard to get that into any copyright reform bill. ![]() The music and movie industries have long demanded such filters, sometimes arguing (though failing) that the current DMCA requires filters like Audible Magic or Content ID. Really, what this seems to demonstrate is the failure of the “one-size filter fits all” world that the legacy content industry lives in. In the past, we’ve seen some similar issues with YouTube’s ContentID system flagging similar “Let’s Play” videos on that site. This, quite reasonably, has many folks up in arms - with Felicia Day making the point in the most humorous of ways: “So Twitch has become a silent movie company now?” That’s because pretty much every video game has some music, and it’s unlikely (at best) that users of Twitch cleared that music. If third party audio is detected anywhere in the 30-minute scanned block, the entire 30 minutes will be muted. The Audible Magic technology will scan for third party music in 30 minute blocks ? if Audible Magic does not detect its clients? music, that portion of the VOD will not be muted. Additionally, past broadcasts and highlights with Flagged Content are exportable but will remain muted. ![]() When music in the Audible Magic database is detected (?Flagged Content?), the affected portion of the VOD will be muted and volume controls for that VOD will be turned off. We?ve partnered with Audible Magic, which works closely with the recorded music industry, to scan past and future VODs for music owned or controlled by clients of Audible Magic. As Twitch’s General Counsel Boo Baker explains: This only covers the video on demand (stored) videos, rather than the live streams that Twitch is probably most well known for. As a whole bunch of people on my Twitter feed are letting me know, video game streaming company Twitch * (read disclosure below!) has announced that it has turned on Audible Magic to begin silencing “Video on Demand” videos that make use of copyright-covered music - including in-game music.
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